The group ofdigital users increasesand becomes moredifferentiated.That is something that we as designers have to
be aware of and realize that there is a business and future in developing digital products and services based on an older target groups’ needs and interests.
As a designer you have to take thenatural ageingin consideration such as impaired cognitive abilities, tactility, vision and hearing. At the same time it seems that alow confidencecould be the biggest challenge to overcome and not the actual product or service. Alack of interestin digital products could also be a reason for why people struggle.
What is most important when designing digital technologies is that they are easy to use, make the user feel safe and take care of the user.